
Andreas Pohl
Director · Creative DirectorMore than 25 years of visual communication for national and international brands. Founder of the multi-award-winning motion design studio Sehsucht.
Full profile
Andreas Pohl is a director, creative director and entrepreneur with more than 25 years of experience developing visual communication for national and international brands.
His career began in advertising as an account manager before he devoted himself entirely to creative work. Through roles as a graphic designer, editor and motion designer, he became a sought-after creative for film, animation and brand communication.
In 2000 he founded the multi-award-winning motion design studio Sehsucht, where he led numerous national and international productions as creative director and director. Further ventures in film production, animation and post-production followed, in which he led large creative teams and took complex projects from idea to execution.
His particular strength lies in combining strategic brand understanding, visual excellence and emotional storytelling – creating films that don’t just look good, but make brands visible, carry messages and reach people.
After successfully building and selling his own consumer brand PECHKEKS, he returned fully to his original passion in 2024: developing and directing visual content. Today he combines classic filmmaking expertise with state-of-the-art AI – for commercials and brand films that unite creative quality, speed and efficiency in a new way.
New technology. The same instinct for strong ideas.



