How much does an AI commercial cost?
In short: short spots start at around €5,800 – up to 70% less than a traditional production. Here is why, and what the price depends on.
Traditional shoot vs. AI production
| Cost item | Traditional | KI:Visual |
|---|---|---|
| Casting and actors | Fees, buyouts, casting days | Not needed |
| Locations | Rent, permits, travel | Not needed |
| Crew | Camera, lighting, sound, make-up, catering | Small creative team |
| Equipment | Camera, lighting, grip, transport | Not needed |
| Weather and shoot days | Risk of delays | No risk |
| Versions and changes | Often requires reshoots | Flexibly adaptable |
| Concept, direction, post | Included | Included |
What the price depends on
We calculate every project individually. These factors determine the scope.
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Price examples
For orientation, two typical projects. We calculate the exact price after your briefing.
Few shots, a clear idea – ideal for social media, pre-roll or as a launch teaser.
An elaborate film with many scenes for LED wall, stage and booth – including versions for web and social.
All prices plus VAT. Usage rights, voice-over and music licences depending on scope.
Why AI films cost up to 70% less
In a traditional commercial production, a large part of the cost arises before a single frame is shot: castings, location scouting, filming permits, camera and lighting equipment, a crew of often more than ten people, and cover against weather and cancellations.
With AI production these items disappear. Actors, characters, places and camera moves are created digitally, guided by a small, experienced creative team. What remains are the services that decide a film's impact: concept, direction, editing, colour and sound.
That is why the budget for an AI commercial is often well below that of a comparable traditional production – by up to 70%. How much you save depends mainly on scene complexity and the number of versions.
Cost by format
AI Commercial
Short spots of 10–15 seconds with a few shots from around €5,800. Longer spots depending on scenes and versions.
AI Brand Film
Longer running time, often several chapters and cutdowns – without shoot days on site.
AI Trade Show Film
A trade show film of around 90 seconds is about €30,000, depending on screens and custom formats.
AI Social Media Content
Usually as a package: one-off style development plus a fixed number of clips per month.
AI Product Film
Determined by the number of products and level of detail. 3D data reduces the effort.
AI Explainer Video
Running time, complexity and language versions – series pricing for training series.
What is included in the price
Concept and idea
Strategy, storyline and script, aligned with goal and audience.
Style development
Mood frames, characters and worlds for approval before production.
AI production and direction
Image and motion scene by scene, guided by experienced direction.
Editing and colour
Editing, colour grading and fine-tuning through to the finished film.
Feedback rounds
Fixed revision rounds after concept, style and first cut.
Delivery
All agreed formats and lengths, broadcast-ready.
Frequently asked questions about pricing
Are there fixed prices for AI films?
Yes. After the briefing you receive a quote with a fixed scope, feedback rounds and usage rights. Additional costs only arise if the scope changes.
Why is an AI film cheaper than a traditional shoot?
Because the most expensive items of a film production disappear: shoot days, crew, equipment, locations, travel and talent fees. The budget goes into concept, direction and image quality.
Are changes after approval expensive?
No. Since no reshoot is needed, claims, lengths and language versions can be adapted with manageable effort.
Does AI production mean lower quality?
No. The price advantage comes from eliminated logistics, not from compromises on idea, direction or post-production.
How quickly will I get a price range?
Usually within 24 hours of your enquiry.
Your individual quote
Briefly describe your project. Within 24 hours you will receive an initial assessment including a price range – no obligation, fully transparent.
Request a price range