Luma “The Brief” – 100% AI Film

The project

This work is from the portfolio of Billy Boman. We show it as a reference for the direction of our team.

“The Brief” is a 100% AI film for Luma – directed by Billy Boman.

The spot shows what AI commercials can do today: worlds, actors and scenes that would traditionally need a large shoot – developed with the standards and storytelling of a classic commercial production.

Made with AI

Idea, concept and direction come from people – production is done with generative AI. Actors, characters, worlds and locations are created digitally, without set, casting or travel. More on the AI commercial page.