NICKS Protein Bar – AI Product Film

The project

This work is from the portfolio of Billy Boman. We show it as a reference for the direction of our team.

A product film for the NICKS Protein Bar – directed by Billy Boman, food staged with generative AI.

The product is the hero: texture, light and details are staged to create appetite appeal and value – without a studio, food stylists or shipping samples.

Made with AI

Idea, concept and direction come from people – production is done with generative AI. Actors, characters, worlds and locations are created digitally, without set, casting or travel. More on the AI product film page.