Commercial production
Commercials for TV, cinema, online and social media – from the idea through script and direction to the broadcast-ready spot. With more than 25 years of experience in commercial production and modern methods that save time and budget.
- 25+years in commercials and direction
- up to 70%lower cost than traditional production
- 24 hto a first estimate
Commercial production from one source
A good commercial needs a strong idea, a clear script, precise direction and careful post-production. With us, all of that comes from one team: we work like a creative agency and a production company at the same time – you have one contact from the first idea to delivery.
- TV and cinema spots in 15, 20, 30 or 60 seconds
- Online ads and YouTube pre-rolls
- Social ads and short ads for Instagram, TikTok and LinkedIn
- Product launches and seasonal campaigns
25 years of commercials
KI:Visual was founded by Andreas Pohl, founder of the award-winning motion design studio Sehsucht. For more than 25 years he has directed and creative-directed films for brands such as BMW, Audi, Mercedes-Benz, Volkswagen, Hugo Boss, Ferrero and Coca-Cola. Our directors also include Billy Boman (Stockholm) and Florian Meimberg (Grimme Online Award).
A selection of work from 2004 to 2015, made entirely without AI, can be found under Work with Andreas Pohl.
Why we produce with AI today
The idea, concept and direction come from people. For the production we use generative AI: scenes, worlds, actors and characters are created digitally instead of on set. That saves shoot days, travel, casting and set building – and with it a large part of the budget.
- Up to 70% lower cost than traditional commercial production
- Shorter timelines, often three to six weeks
- Any world is possible – no location, weather or permits
- New lengths, languages and versions without reshoots
More on the AI commercial page.
How your commercial is made
- Briefing and idea: goal, audience, channels and key message.
- Concept and script: story, copy and storyboard for approval.
- Style development: look, actors and worlds as mood frames.
- Production: scene by scene, led by our directors.
- Edit, grade and sound: music, sound design and voice-over.
- Delivery: in every format, length and language.
What does a commercial cost?
The cost depends on length, number of scenes, effort and media usage. Traditionally shot TV spots quickly reach six figures. Because crew, locations and talent fees are not needed, short spots start from approx. €5,800 plus VAT. Details on our pricing page.
Examples of our work
Frequently asked questions
How long does commercial production take?
Usually three to six weeks from briefing to finished spot – depending on length, style and feedback rounds.
Are you an agency or a production company?
Both: we develop the idea like an agency and produce it like a production company.
Is an AI commercial suitable for TV?
Yes. We deliver in all common broadcast, cinema and online formats.
Which industries do you work for?
Brands, mid-sized companies and agencies from all industries – from automotive and consumer goods to industry and services.